HBS 432 Persuading Others
This is an Online Training (OLT) course. The ability to persuade people is critical to winning the all-important buy-in you'll need to accomplish your goals. By learning the art and science of effective persuasion, you can build trust, establish strong relationships, and improve your effectiveness in the workplace. You will learn to:
  • Build your credibility by earning trust and establishing your expertise.
  • Assess those whom you need to persuade.
  • Persuade people by appealing to reason.
  • Connect with people by appealing to their emotions.
  • Overcome resistance to your ideas.
  • Activate persuasion “triggers” to affect people’s unconscious response to your ideas.
Target Attendees
Available to all students except those in industry
Predecessor Course(s) (Acceptable substitutes for meeting current course prerequisite and certification standards)
Predecessor Predecessor Course Title PDS Code Accepted Until
None None None None
Course Length
Approximately 3 hours to complete
Additional Course Information
Delivery Mode  Distance Learning
Equivalent Courses  N/A
ACE Recommended Credits  None
Walk-ins Authorized  N/A
Pre-work required   No
First Offering  5/28/2020
Continuous Education Units  0
Continuous Learning Points
Reservist Retirement Points 0  
Historical Allocations  Click here
Fulfillment Eligible   N/A
Technical Requirements Click Here
  • Any exams in this course must be passed with a minimum score of 80%.
  • There is no time limit for completing this course.
  • After completing the course, please be sure to complete the survey at the end.
  • The CLPs assigned to this learning activity may be used to meet professional certification and/or licensure requirements (PDUs/CPE credits).