HBS 426 Marketing Essentials
This is an Online Training (OLT course. No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.

You will learn to:
  • Foster a marketing orientation within your team.
  • Research and identify target customers.
  • Develop a marketing strategy.
  • Develop and implement a marketing plan.
  • Market to global customers.
Target Attendees
All DoD acquisition workforce members
Predecessor Course(s) (Acceptable substitutes for meeting current course prerequisite and certification standards)
Predecessor Predecessor Course Title PDS Code Accepted Until
None None None None
Course Length
Approximately 2 hours to complete
Additional Course Information
Delivery Mode  Distance Learning
Equivalent Courses  N/A
ACE Recommended Credits  None
Current CEU, CLP and RRP      Click here for Previous Allocation
Continuous Education Units  0
Continuous Learning Points
Reservist Retirement Points 0  
  • Any exams in this course must be passed with a minimum score of 80%.
  • There is no time limit for completing this course.
  • After completing the course, please be sure to complete the survey at the end.