| Description |
This is an Online Training (OLT course. No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.
You will learn to:
- Foster a marketing orientation within your team.
- Research and identify target customers.
- Develop a marketing strategy.
- Develop and implement a marketing plan.
- Market to global customers.
|
|
Objectives
|
|
n/a
|
|
Target Attendees
|
|
All DoD acquisition workforce members
|
|
Prerequisite(s)
|
|
None
|
|
Predecessor Course(s)
(Acceptable substitutes for meeting current course prerequisite and certification standards)
|
| Predecessor |
Predecessor Course Title |
PDS Code |
Accepted Until |
| None |
None |
None |
None |
|
|
Course Length
|
|
Approximately 2 hours to complete
|
|
Additional Course Information
|
| Delivery Mode |
Distance Learning |
| Equivalent Courses |
N/A |
| ACE Recommended Credits |
None |
| PDS Code |
ZUM |
|
|
Current CEU, CLP and RRP |
Click here for Previous Allocation |
|
Continuous Education Units |
0 |
| Continuous Learning Points |
2 |
| Reservist Retirement Points |
0 |
|
|
Notes
|
- Any exams in this course must be passed with a minimum score of 80%.
- There is no time limit for completing this course.
- After completing the course, please be sure to complete the survey at the end.
|
|