CON 0040 Market Research
The requirement to conduct market research is not policy; it’s the law. This Online Training (OLT) course provides a foundational understanding of the benefits of effective market research to reduce acquisition costs and cycle times and provide greater access to advanced technologies. This course covers the differences between tactical and strategic market research; how to consolidate market research results to develop an acquisition strategy.
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Target Attendees
All students
Predecessor Course(s) (Acceptable substitutes for meeting current course prerequisite and certification standards)
Predecessor Predecessor Course Title PDS Code Accepted Until
None None None None
Course Length
Approximately 2 hours to complete
Additional Course Information
Delivery Mode  Distance Learning
Equivalent Courses  N/A
ACE Recommended Credits  None
PDS Code  H1L
Walk-ins Authorized  N/A
Pre-work required   No
First Offering  1/10/2023
Continuous Education Units  0
Continuous Learning Points
Reservist Retirement Points 1  
Historical Allocations  Click here
Fulfillment Eligible   N/A
Technical Requirements Click Here
  • Any exams in this course must be passed with a minimum score of 80%.
  • There is no time limit for completing this course.
  • After completing the course, please be sure to complete the survey at the end.
  • The CLPs assigned to this learning activity may be used to meet professional certification and/or licensure requirements (PDUs/CPE credits).