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HBS 426 Marketing Essentials (Last Modified:17-Jul-2023)   Description This is an Online Training (OLT course. No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy. You will learn to: Foster a marketing orientation within your team. Research and identify target customers. Develop a marketing strategy. Develop and implement a marketing plan. Market to global customers. Objectives n/a Target Attendees Available to all students except those in industry Prerequisite(s) None Predecessor Course(s) Predecessor Predecessor Course Title PDS Code Expires On None None None None Course Length Approximately 2 hours to complete Additional Course Information Delivery Mode Online Training Equivalent Courses N/A Availability All PDS Code ZUM Walk-ins Authorized N/A Pre-work required No First Offering 5/28/2020 ACE Recommended Credits N/A Continuing Education Units   0 Continuous Learning Points  2 Reservist Retirement Points  0 Historical Allocations Mouse Over for Past CEU/CLPs Fulfillment Eligible N/A Technical Requirements Click Here Notes Restriction: This course is available to all except Industry. Additional Information: Any exams in this course must be passed with a minimum score of 80%. There is no time limit for completing this course. After completing the course, please be sure to complete the survey at the end. The CLPs assigned to this learning activity may be used to meet professional certification and/or licensure requirements (PDUs/CPE credits).